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About Ethos
Strategy-first. Human-centered. Practical.
We're not here to sell you on AI. We're here to help you work better—with tools that actually make sense for your business.
Why we exist
Too many businesses are drowning in busy work. Talented people spend their days on tasks that could—and should—run themselves. The result? Burnout, bottlenecks, and unrealized potential.
We started Ethos because we believe there's a better way. AI and automation aren't magic wands, but when applied thoughtfully, they can remove the friction that keeps teams from doing their best work.
Our approach is simple: understand how work actually flows through your organization, identify where time is being wasted, and design practical solutions that fit your team—not the other way around.
Our Mission
To help businesses remove busy work so people can focus on the work they were hired for—creative thinking, strategic leadership, and meaningful contribution.
Our Belief
AI should support humans—not replace them. The goal isn't fewer people; it's people doing better work.
Meet Our Leadership
I help businesses bridge the gap between vision and execution by aligning strategy, operations, and leadership for sustainable growth.
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As CEO of Ethos Business Strategies, I draw on over 30 years of C-suite experience and an MBA in Marketing to guide entrepreneurs, SMBs, and leadership teams through transformation. My focus is on building scalable systems, strengthening leadership alignment, and ensuring businesses are positioned to grow with clarity and confidence.
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What sets me apart is the ability to blend high-level strategy with practical, real-world execution. I’ve led companies through growth, restructuring, and market shifts—and I bring that experience to help businesses succeed today.
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Focus areas: Strategic planning, leadership development, business operations, and marketing strategy.
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At the core, I believe successful businesses are built at the intersection of strong leadership, smart strategy, and effective execution.
I help business leaders cut through the noise of AI and focus on what matters most—driving growth, efficiency, and real results.
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As COO of Ethos Business Strategies and an AI & Automation Consultant, I work with entrepreneurs, SMBs, and leadership teams to turn complex technology into practical solutions. From automating workflows to building long-term AI strategies, I make adoption clear, effective, and aligned with business goals.
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What sets me apart is the balance of strategy and execution. I don’t just talk about AI trends—I help businesses apply them in ways that fit their resources, culture, and vision.
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Focus areas: AI strategy roadmaps, workflow automation, digital transformation, and team training.
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At the end of the day, I believe AI should make business simpler, smarter, and more human.
What guides us
These aren't just words. They're the principles behind every recommendation we make.
People over tools
Technology serves people—not the other way around. Every solution we design starts with understanding the humans who will use it.
Clarity over complexity
Simple explanations. Practical recommendations. No jargon, no hype, no mysterious black boxes.
Strategy over tactics
We don't chase shiny objects. We understand your business first, then recommend solutions that actually fit.
Outcomes over outputs
We measure success by what changes for your business—not by how many automations we build.
How we work differently
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We're not tool vendors
We don't sell software or push particular platforms. Our only agenda is finding what works for your business.
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We speak human
No jargon, no technobabble, no AI hype. We explain everything in plain language because clarity matters.
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We start small
Big transformations happen through small, well-executed changes. We help you build momentum, not overwhelm.
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We measure what matters
Success isn't about how many automations we build. It's about time reclaimed, work improved, and goals achieved.
Let's have a conversation
Whether you're ready to dive in or just exploring, we'd love to hear about your challenges and share how we might help.