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About Ethos
Strategy-first. Human-centered. Practical.
We're not here to sell you on AI. We're here to help you work better—with tools that actually make sense for your business.
Why we exist
Too many businesses are drowning in busy work. Talented people spend their days on tasks that could—and should—run themselves. The result? Burnout, bottlenecks, and unrealized potential.
We started Ethos because we believe there's a better way. AI and automation aren't magic wands, but when applied thoughtfully, they can remove the friction that keeps teams from doing their best work.
Our approach is simple: understand how work actually flows through your organization, identify where time is being wasted, and design practical solutions that fit your team—not the other way around.
Our Mission
To help businesses remove busy work so people can focus on the work they were hired for—creative thinking, strategic leadership, and meaningful contribution.
Our Belief
AI should support humans—not replace them. The goal isn't fewer people; it's people doing better work.
Meet Our Leadership
Lisa brings over a decade of marketing expertise to Ethos, with an MBA in Marketing and multiple certifications in digital marketing and AI strategies. She's the strategic mind behind every client engagement—obsessed with finding the workflows that waste your team's potential and designing smarter ways to work. Lisa believes AI should make businesses more human, not less.
Abby combines a background in Rhetoric with hands-on AI consulting expertise, holding an AI Consulting certification from AI Assisted Academy. She leads implementation at Ethos, translating strategy into systems that actually work for your team. Abby's mission? Make sure every automation we build supports your people—never replaces them.
What guides us
These aren't just words. They're the principles behind every recommendation we make.
People over tools
Technology serves people—not the other way around. Every solution we design starts with understanding the humans who will use it.
Clarity over complexity
Simple explanations. Practical recommendations. No jargon, no hype, no mysterious black boxes.
Strategy over tactics
We don't chase shiny objects. We understand your business first, then recommend solutions that actually fit.
Outcomes over outputs
We measure success by what changes for your business—not by how many automations we build.
How we work differently
1
We're not tool vendors
We don't sell software or push particular platforms. Our only agenda is finding what works for your business.
2
We speak human
No jargon, no technobabble, no AI hype. We explain everything in plain language because clarity matters.
3
We start small
Big transformations happen through small, well-executed changes. We help you build momentum, not overwhelm.
4
We measure what matters
Success isn't about how many automations we build. It's about time reclaimed, work improved, and goals achieved.
Let's have a conversation
Whether you're ready to dive in or just exploring, we'd love to hear about your challenges and share how we might help.